![]() ![]() M supplements BMW, and it’s going to remain this way.” M is the exaggeration of what BMW stands for in terms of driving pleasure. ![]() In a recent interview with Australia’s Whichcar, Flasch explained that, “M has never been a competing brand to BMW. More recently, he said the automaker had no intent to cap output to appease anyone, claiming that the company’s performance arm has to think carefully about the future. BMW CEO Markus Flasch has taken a keen interest in the M division, saying “we have to be very careful to preserve what M stands for” while evolving the brand. In fact, the performance division of all German automakers seem to have slowed down on maximizing performance while the core business prioritizes fuel efficiency and electrification - largely because it’s expected of them by regulators. And they haven’t been turning up the dial lately. Now they’re intermixed with M Sport trims that split the difference between standard fare and bonkers M in terms of output. In the past, BMW’s M vehicles denoted a marked increase in horsepower and real-world performance. While this has undoubtedly helped the brand boost its sales for years, it also muddied the waters of what constitutes an M. Formerly reserved for the greatest performance vehicles in its lineup, the M designation has migrated to encompass a rather large subset of the BMW fleet. A lot of people gripe about BMW losing its edge. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |